This study has been done to identify factors affecting the mental accounting. The research population have formed faculty and students and capital market participants in Ardabil province. The number of population and samples were respectively 196 and 130. Delphi technique and Kendal Coefficient is used to analysis and for ranking of VIKOR technique. Results showed that Anchoring and Adjustment, Availability bias (Accessibility), Confirmation Bias, , Projection bias, , Halo Effect ,Market sentiment , Optimism Bias , Regret Theory ,Disposition Effect, Pessimism Effect, Narrow Framing, Illusion of Control, , Representativeness, Self-Deception, were factors affecting the mental accounting.
Pakdel, A., Eizadinia, N., & Dastgir, M. (2016). Ranking of Mental Accounting Effective Factors For Portfolio Construction by Innovative Investors Via VIKOR Technique. Accounting and Auditing Research, 8(32), 90-107.
MLA
Abdollah Pakdel; Naser Eizadinia; Mohsen Dastgir. "Ranking of Mental Accounting Effective Factors For Portfolio Construction by Innovative Investors Via VIKOR Technique". Accounting and Auditing Research, 8, 32, 2016, 90-107.
HARVARD
Pakdel, A., Eizadinia, N., Dastgir, M. (2016). 'Ranking of Mental Accounting Effective Factors For Portfolio Construction by Innovative Investors Via VIKOR Technique', Accounting and Auditing Research, 8(32), pp. 90-107.
VANCOUVER
Pakdel, A., Eizadinia, N., Dastgir, M. Ranking of Mental Accounting Effective Factors For Portfolio Construction by Innovative Investors Via VIKOR Technique. Accounting and Auditing Research, 2016; 8(32): 90-107.
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